brand, campaign and channel performance
Monitoring of KPIs such as brand awareness, preference and position is an important part of evaluating overall marketing performance. Continuous tracking of brand KPIs, allows us to measure and quantify the impact of campaigns and follow crucial changes in the market such as entry of new competitors.
Within campaign and channel performance lies also the possibility of a detailed performance optimization of main media channels. We perform such optimization through development of algorithms for optimal digital buying, insights about the digital consumer journey, and optimization of response on website from TV-advertising.