Sales modelling is an analytical tool which allows us to provide you with factual insights about historic media and marketing performance. We evaluate your marketing activities and its ability to drive sales; hence, ROI-levels for historic marketing activities are reported. The assessment of your historic business and marketing performance is utilized in calculations concerning your optimal marketing strategy. The main outcome from sales modelling concerns marketing budget size, media channel allocation and timing of activities. In general, sales modelling provides a long range of other insights related to optimization of the overall marketing efforts, which will result in significant increases of business and sales performance.
Looking into the future, predictive modelling is our way to assist and advice you when trying to understand ongoing business and actual sales performance. This tool lays the foundation for the best possible business forecast.