pricing and products

Designing the optimal product portfolio and pricing strategy is crucial for meeting market competition and customer needs. A conjoint analysis identifies the attractiveness of various product combinations and attributes at various price levels, giving the best possible foundation to improve the overall product offering.

Analyses of optimal price setting can also be performed through econometric modelling based on historic sales data at different price levels. Thereby it is possible to identify price elasticity of individual products as well as spill-over effects across an entire product portfolio or among substituting products.